Become the Conversion King

Author

Kelly Joseph
August 02, 2024

Welcome to The Resilient Founder Newsletter. It is Kelly from Scaled AI.

Before you read, be sure to check out my partner’s training where he goes over a super important part of being a founder…converting cold traffic. You can access that {Here}.

In today’s newsletter, we will go over…

Your conversion rate, and why high traffic doesn’t lead to high sales

And much, much more…

Quote of the Week

“Just because you do one thing right doesn’t mean you do everything right”

Check out our Free Training Here ⤵️

Deep Dive (Actionable Insights)

So this week’s newsletter is going to be short and sweet. I want to talk about why having high website traffic is not just going to help you close more sales. There are a couple other factors that play into this…

Many business owners see high traffic as a sign of success and go “here come the sales” but without the right website and remarketing strategies, those visitors might not turn into customers. Let's dive into why and how you can change this.

One of the most crucial things to understand that traffic is just potential. It becomes ACTUALLY valuable when it converts into actions—so that may be sales, sign-ups, calls, etc...But why don’t more visitors automatically mean more sales? The answer lies in the effectiveness of your website’s conversion strategy. For instance, a user-friendly design and clear navigation enhances user experience and encourages conversions. It’s the same with clear and compelling calls to action guiding visitors toward making a purchase or call you.

Also, the quality of content on your website must resonate with your audience's needs and interests to keep them engaged.

Now, how can you increase your conversion rate to start getting customers more interested. Well, start by optimizing your web pages. Then, implement A/B testing to see what changes lead to better conversion rates. You can do this pretty easy on facebook and Google ads. Then, I would tweak your call to actions and adjust the layout of the landing pages. I’d consider creating a sense of urgency with limited-time offers or exclusive deals. This works really well with urging customers to call you.

I think that mostly covers it, and throughout the next few weeks I will be covering this more in depth.

Cheers,

Kelly

How I Can Help

I respond to all emails, so just shoot me one and I’ll get back to you!