Ditch the script and sell like a normal human

Welcome to The Resilient Founder Newsletter. It is Kelly from Scaled AI.

Before you read, be sure to check out my partner’s training where he goes over a super important part of being a founder…converting cold traffic. You can access that {Here}.

In today’s newsletter, we will go over

• Ditching your sales script

• How to close more clients (in any business model)

• Why you can’t close a sale and what you need to do about it

And much, much more…

Quote of the Week

“Those who are successful do 5 things…try, fail, try again, get good result, implement.” - me AGAIN.

Website Idea of the week

This is our website, it’s pretty darn good. This will convert higher because of the messaging and our offer, it’s quite simple.

Top Links of the Week

• Be grateful

• 4 million websites created DAILY, why don’t you have yours up?

• Key to sales

Check out our Free Training Here ⤵️

FREE STUFF - do this to get more customers in 30 days

Deep Dive (Actionable Insights)

This weeks newsletter is going to be very straightforward and about one thing. Sales. Sales is apart of everyday life. When you want to get your way in any realm of life, it’s important that you have at least an ounce of the ability to sell.

In my experience thus far, I’ve actually found a way to sell and use messaging that works so much better than using a sales script (I will explain). All founders and business owners of any type should know how to use messaging the correct way, especially online. Most people think that going on social media and making cool videos will help them get sales for their business, however ads and SEO are the way to go. They are where most business actually comes from and you need to learn how to make your offer stand out when you do those two things, hence learning messaging.

In sales, I do not ever use a script, but I use a framework. This can be applied to any business to get better results. My framework is as follows…

1. The hi-hello stage (greeting people like normal humans and establishing a connection)

2. Problem finding (finding the issue to angle your offer towards)

3. Active Listening and guiding conversations

4. The offer angle

5. The close

6. The follow up

Now this doesn’t just have to be on a sales call, it can be online as well. I will explain how…you start off with people not knowing you, so give them something (VSL, reviews, about you) on your website or in the first step of funnel, and then try to identify their problem. Once you do this, you can then angle your offer to their specific problem, which will likely close at a higher rate than just a general offer. Wow, yes, giving them a specific answer to their problem will innately generate authority for you and give you a better chance at selling, who would’ve thought? Then you close, and always, always follow up the same day (or next if at nighttime).

Okay so now that we’ve established the framework, how do you even get people into the hi-hello stage? Well, you need to offer them something that they need, could be any product or service, and then use messaging to convey even more, why they need it, and why you do it the best/solve their specific problem.

For instance, we solve a major issue for service based businesses, they don’t have a lot of web-traffic and they also can’t convert their traffic/close jobs because their offer and messaging is not good. So…we change this. It’s that simple. If people can’t tell what you do and/or how exactly it will get them {end result they desire} and when, they will be much less likely to spend their hard earned money on your stuff, whatever it may be. So use messaging, ditch the script.

How I Can Help

I respond to all emails, so just shoot me one and I’ll get back to you!