Overcoming Tech Challenges

Overcoming Technical Setbacks in Business

Author

Kelly Joseph
July 15, 2024

Welcome to The Resilient Founder Newsletter. It is Kelly from Scaled AI.

Before you read, be sure to check out my partner’s training where he goes over a super important part of being a founder…converting cold traffic. You can access that {Here}.

In today’s newsletter, we will go over

  • Common Tech challenges founders have

  • Personal case study

  • Actionable tips

  • And much, much more…

Quote of the Week

"Technology can be our best friend, and technology can also be the biggest party pooper of our lives. It interrupts our own story, interrupts our ability to have a thought or a daydream, to imagine something wonderful, because we're too busy bridging the walk from the cafeteria back to the office on the cell phone."

Steven Spielberg

Website Idea of the week

This week’s website idea of the week is going to be the simplest one. A landing page for a lead magnet. Once people click through, they get sent to a thank you page where they can see a VSL, testimonials, and get access to a webinar. This will keep them in your nurturing stage. Set up email sequences and a few domains and you are good to go. Let the leads go through the funnel and build your social proof, then boom, when it comes sales call time, they are ready to go!

Check out our Free Training Here ⤵️

Deep Dive (Actionable Insights)

As I’ve said before. Starting a business is certainly a journey, it’s one that often brings unexpected challenges to our lives. In 2024, I’m sure that you can imagine probably 50% or more are challenges with technology. Whether it’s paying for it, finding someone who knows how to use it, or whatever in between, these problems are super prevalent and can take you out as a founder if you don’t approach them correctly.

I will go into some issues I’ve personally faced, but some of the common ones we’ve heard, and helped fix are…

  • Cybersecurity (not having enough of it)

  • Scalability with your current systems and SOP’s

  • Integrating different softwares into your business

  • Not ranking on Google and getting found

  • Having a crappy website

  • Efficiently Managing data

  • Making a User Interface design that is actually engaging

  • Keeping up with changes

  • Not spending money on the correct softwares

  • etc. etc. etc.

You get the point. There’s so many things that can go wrong and will go wrong, so you may as well be prepared for them to go wrong than just hope for the best. They say being proactive vs. reactive is always the best route in business and I’m a firm believer in that.

For a quick personal case study, those challenges I listed above may seem like a lot but I’ve actually encountered every single one of them. I’ve dealt with all of this crap so you don’t have to!

Here’s a couple tips on how to be proactive with these kinds of issues as a founder.

  1. Put your clients into a constant feedback loop. Give them the ability to tell you what you are doing wrong and what tech isn’t working and why, and reward them for telling you about these issues. You can never learn if you think your product or service is the best and unbeatable because quite frankly it’s not, and there would be no such thing as competition if that were the case. So listen to your clients and ask them to tell you if they find anything wrong and reward them if they do. When most people spend money on something they will definitely have an eagle eye, so consider them your bug-fixers.

  2. Take your Google presence seriously, because it matters. Reviews, Website, Data analytics. These all tell a story and it’s one you must read as a business owner. So don’t half ass it.

  3. Get people who know so much more than you to to be on your team. Having a mentor or advisor can save you so much $$$ when it comes to tech because if I’m being honest, good software and actionable data are two of the most costly things in today’s economy. But that’s because they can both make you a ton of money.

Now, leading into my last point. These are mistakes that most people will make, so hopefully you can catch them before they happen. But the most important thing to note is that your messaging has to be spot on. I put a great tweet into the links that shows exactly why you need a good offer. That is the #1 mistake. Whether it’s getting sued or just having something that people understand. The mistake of not showing people online what their end result will be will ultimately drag you down over time and it will prevent your business from doing much better. People should be able to find you online and know exactly what they will get from you within 10 seconds or less. This is probably one of the biggest mistakes I see and I think everyone needs to learn this, because at the end of the day, it’s very preventable and it can also make you a lot more money in the long run. So ask yourself, what’s the end-result with my business? What can I do for people? Because your tech might be fixed, but if even wants it or needs to use it, that’s a whole other issue.

Thanks for reading. See you soon.

How I Can Help

I respond to all emails, so please reply to this if you have any questions at all and I will do my best to answer them.